About the Horse Journal
Horse Journal is a quarterly print and website magazine covering North Bay equine and equestrian news and entertainment as well as the activities of the Sonoma County Horse Council (SCHC).
Our goal is to help our readers enjoy a successful journey with horses, and to reach the 30,000 North Bay equestrians through direct mail to individuals, organizations, 35 local horse clubs, and with distribution to local feed stores and equestrian businesses.
A PDF reader is required to open the Journal on your computer. Click the icon to download.
Write for the Horse Journal
Have a super article idea? Want to see an event covered? Do you know a fascinating horse person? Did you take a great horse photo? Did you always want to write for a horse magazine?
If you answer yes to any of these questions, let’s hear from you.
Have a look at the Horse Journal Submission Guidelines and then contact the Horse Journal’s managing editor Patti Schofler
2024
We are overjoyed to announce The Sonoma County Horse Journal is once again a finalist for the American Horse Publications media awards, this time with both a cover and an article. We are proudly listed along with the biggies, like AQHA Journal, Practical Horseman, and Equus.
The first, second, and third-place winners will be announced on May 18 at a conference at the American Horse Publications conference in Lexington, Kentucky.
The article "The Life of an EVAC Driver" appeared in the Summer 2023 issue. The cover is from the Fall 2023 issue, with the wonderful photo by Kelly Kenneally.
2020
Our little Sonoma County Horse Journal has been recognized by the big guys. We were recognized in two categories for the American Horse Publications media awards!
The awards are judged by journalism professors and mainstream professions! Our competition -- the country's major publications.
Congratulations to our writers Wendee Walker and Melissa Kalember!
Association Publication Horse Care Single Article (print or online) - 2nd Place!
Horses That Go Bump in the Night Can Lead to Months of Rehab by Wendee Walker
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News Reporting Related Feature Single Article (print or online) - 3rd Place!
Our Evacuation - What We Did and What We Thought by Melissa Kalember
“Financial Aid Reaches Disaster Victims”
2025 Advertising Rates and Contract
Advertise in the Horse Journal
Whatever your business or nonprofit, if it’s horse related, you need to advertise in the Horse Journal.
If you have questions about advertising in the Horse Journal, please contact us.
Design services available at a nominal charge. Contact Kari Ontko to learn more.
Submission Deadlines
December 1 (Winter Issue)
March 1 (Spring Issue)
June 1 (Summer Issue)
September 1 (Fall Issue)
To Reserve Your Ad Space
Pay Online or download the rate sheet/contract and mail with a check.
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