About the Horse Journal

Horse Journal is a quarterly print and website magazine covering North Bay equine and equestrian news and entertainment as well as the activities of the Sonoma County Horse Council (SCHC).

Our goal is to help our readers enjoy a successful journey with horses, and to reach the 30,000 North Bay equestrians through direct mail to individuals, organizations, 35 local horse clubs, and with distribution to local feed stores and equestrian businesses.



 

A PDF reader is required to open the Journal on your computer. Click the icon to download.



Advertising Sales Position

We’re looking for a motivated ad salesperson to reach out to the community’s businesses and offer access to the Northern California horse world through the Sonoma County Horse Council’s premier magazine, Horse Journal.


Our little Sonoma County Horse Journal has been recognized by the big guys. We were recognized in two categories for the American Horse Publications media awards!The awards are judged by journalism professors and mainstream professions! Our competition -- the country's major publications.Congratulations to our writers Wendee Walker and Melissa Kalember!Association Publication Horse Care Single Article (print or online) - 2nd Place!Horses That Go Bump in the Night Can Lead to Months of Rehab by Wendee WalkerFall Issue 2020-News Reporting Related Feature Single Article (print or online) - 3rd Place!Our Evacuation - What We Did and What We Thought by Melissa KalemberWinter Issue 2020

2024

We are overjoyed to announce The Sonoma County Horse Journal is once again a finalist for the American Horse Publications media awards, this time with both a cover and an article. We are proudly listed along with the biggies, like AQHA Journal, Practical Horseman, and Equus.
 
The first, second, and third-place winners will be announced on May 18 at a conference at the American Horse Publications conference in Lexington, Kentucky.

The article "The Life of an EVAC Driver" appeared in the Summer 2023 issue. The cover is from the Fall 2023 issue, with the wonderful photo by Kelly Kenneally.

2020

Our little Sonoma County Horse Journal has been recognized by the big guys. We were recognized in two categories for the American Horse Publications media awards!

The awards are judged by journalism professors and mainstream professions! Our competition -- the country's major publications.

Congratulations to our writers Wendee Walker and Melissa Kalember!

Association Publication Horse Care Single Article (print or online) - 2nd Place!

Horses That Go Bump in the Night Can Lead to Months of Rehab by Wendee Walker

Fall Issue 2020

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News Reporting Related Feature Single Article (print or online) - 3rd Place!

Our Evacuation - What We Did and What We Thought by Melissa Kalember

Winter Issue 2020

Financial Aid Reaches Disaster Victims
— POSTED ON MARCH 15, 2021 BY MARK KRUG

Write for the Horse Journal

Have a super article idea? Want to see an event covered? Do you know a fascinating horse person? Did you take a great horse photo? Did you always want to write for a horse magazine?

If you answer yes to any of these questions, let’s hear from you.

Have a look at the Horse Journal Submission Guidelines and then contact the Horse Journal’s managing editor Patti Schofler

Advertise in the Horse Journal

Whatever your business or nonprofit, if it’s horse related, you need to advertise in the Horse Journal.

If you have questions about advertising in the Horse Journal, please contact us.

Design services available at a nominal charge. Contact Kari Ontko to learn more.

Submission Deadlines

  • December 1 (Winter Issue)

  • March 1 (Spring Issue)

  • June 1 (Summer Issue)

  • September 1 (Fall Issue)

To Reserve Your Ad Space

Pay Online or download the rate sheet/contract and mail with a check.



2024 Journals

SCHC Horse Journal Winter 2024

Winter 2024

Spring 2024

Summer 2024

 

2023 Journals

SCHC Horse Journal Winter 2022

Winter 2023

Spring 2023 SCHC Horse Journal

Spring 2023

SCHC Summer Horse Journal 2023

Summer 2023

SCHC Horse Journal Fall 2023

Fall 2023


2022 Journals

SCHC Horse Journal Winter 2022

Winter 2022

SCHC Horse Journal Spring 2022

Spring 2022

schc horse journal summer 2022

Summer 2022

SCHC Horse Journal Fall 2022

Fall 2022


2021 Journals

Winter 2021

Winter 2021

Spring 2021

Spring 2021

Summer 2021

Summer 2021

Fall 2021

Fall 2021


2020 Journals

Winter 2020

Winter 2020

Spring 2020

Spring 2020

Summer 2020

Summer 2020

Fall 2020

Fall 2020


2019 Journals

Winter 2019

Winter 2019

Spring 2019

Spring 2019

Summer 2019

Summer 2019

Fall 2019

Fall 2019


2018 Journals

Winter 2018

Winter 2018

Spring 2018

Spring 2018

Summer 2018

Summer 2018

Fall 2018

Fall 2018


2017 Journals

Winter 17

Winter 17

Spring 17

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Fall 17

Fall 17


2016 Journals

Winter 16

Winter 16

Spring 16

Spring 16

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Fall 16

Fall 16


2015 Journals

Spring 15

Spring 15

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Fall 15

Fall 15


2014 Journals

Winter 14

Winter 14

Spring 14

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Summer 14

Summer 14

Fall 14

Fall 14


2013 Journals

Winter 13

Winter 13

Spring 13

Spring 13

Summer 13

Summer 13

Fall 13

Fall 13


2012 Journals

Winter 12

Winter 12

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Summer 12

Summer 12

Fall 12

Fall 12


2011 Journals

Winter 11

Winter 11

Spring 11

Spring 11

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Fall 11

Fall 11


2010 Journals

Winter 10

Winter 10

Spring 10

Spring 10

Summer 10

Summer 10

Fall 10

Fall 10


2009 Journals

Winter 09

Winter 09

Spring 09

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Summer 09

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Fall 09

Fall 09